Art Direction, AR

frog hosted a celebration during NYCxDESIGN week to commemorate its 50th year as a design company featuring theour founder, Hartmut Esslinger. We hosted a party at theour New York studio filled with interactive experiences that showcased some of our work since the company’s inception.

I helped with the initial art direction of the visual identity, which led to further extensions of branding including an AR wall, posters, digital screens, signage, and print collateral. The goal was to break apart frog’s visual identity and expand it into a third dimension. This visual direction is part of our initial initiative with augmented reality in our AR lab.