frogImpact is the social impact initiative of frog. I created a visual identity that expresses the serious yet creative nature that is frogImpact. The frogImpact brand identity is a sub-brand of frog. It works hand in hand with the established frog logo and identity. The system extends to a range of provocative, playful, and ever-changing typographic illustrations that are used on collateral that includes print, publication, decks, and merchandise.